Peta Sentimen Publik, Analisis Gaya Komunikasi, Dan Tantangan Kepemimpinan Purbaya

This qualitative, descriptive, and library based study examines the distinctive indeed, eccentric combination of Purbaya’s communication and leadership styles. Through the lens of political communication theory, these styles function as critical assets for Purbaya in his role as Minister of Finance, enabling him to capture public affection and trust. The analysis reveals that Purbaya’s capacity to integrate a rhetorical, authentic, inspirational, optimistic, transformative, dialogic, direct (to the point), and risk-taking communication style with an empathetic, imaginative, situational, open, and down-to-earth leadership approach positions him as a ‘new hope’. His straightforward, transparent, and no-nonsense fusion of communication and leadership has rendered him a media darling and garnered widespread positive sentiment, as he effectively builds public trust through the resonant slogan: ‘We prosper together’. Purbaya’s charismatic, candid, and colloquial (cowboy) leadership communication has practically instilled hope, narrowed psychological distance, evoked public empathy, and displaced abstract, complex, and inaccessible economic jargon.