Decoding Consumer Minds

Advances in computational intelligence and robotics book series 2026 Book chapter

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Authors: Parihar Suresh Dahake, Nihar Suresh Dahake, Pragati Parihar Dahake, Pritam Bhadade
DOI: 10.4018/979-8-3373-1152-4.ch003
Cited by: 0
References: 46

Abstract

In today's world, marketing strategies are becoming targeted with the help of artificial intelligence. Each click on a commercial website is analyzed, processed, and paired with techniques, with information on individual consumers used by marketers to ascertain who is most likely to respond positively to a particular advertisement. Neuromarketing is considered an emerging field to study how consumers' brain reacts to advertisements and brand messages (Traymbak et al., 2024). Today, neuromarketing helps marketers to better appeal to consumer's subconscious minds and biases. Neuromarketing analyzes information on how consumers feel about a product.

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Publication details

Journal / source
Advances in computational intelligence and robotics book series
Pages
63–106
Publication date
4 March 2026
Language
EN
Document type
Book chapter