Unlocking Consumer Insights

The study highlights the emerging topic of neuromarketing and AI and its impact on marketing strategies. Neuromarketing integrates neuroscience, psychology, and marketing to understand consumer buying behavior. AI is the programs, machines or systems that demonstrate the human intelligence. This chapter explores the AI tools used in marketing and focuses on combining AI and Neuromarketing to improve marketing strategies. In the current chapter, some real-life case studies are also discussed which helps in understanding neuromarketing in the era of AI. This chapter indicates ethical questions about neuromarketing and AI. It suggests that neuromarketing and AI have the potential to change the way marketers understand and influence consumer buying decisions.