Neurogastronomy
Abstract
This chapter investigates how neurogastronomy, artificial intelligence, and taste projection technologies are combining in marketing to provide multi-sensory, personalised consumer experiences. Neuroscientific insights are integrated with technologies such as AI-powered recommendation systems and virtual reality to help brands engage emotionally with customers. However, ethical concerns such as data privacy, cultural sensitivity, and manipulative behaviours necessitate the continued and responsible use of these technologies.
Fields of Study & Subjects
AI in Service Interactions
Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Advances in computational intelligence and robotics book series
- Pages
- 327–352
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Book chapter