Neuromarketing and the Future of AI-Driven Behavioural Design

AI-powered neural marketing has transformed how organisations view and influence consumers. Emotion identification, real-time tracking, and prediction models assist AI-based neuromarketing in explaining subconscious decision-making. Traditional marketing leverages superficial data. The moral and ethical impacts of AI-based neuromarketing on client behaviour have not been substantially studied, despite progress. To close this gap, we study new technologies, their effects on marketing, and AI-neuromarketing synergy. Writing, case studies, and AI-enhanced data analysis employing wearable neurotechnology, emotion AI, and behavioural prediction models review AI-driven technologies. AI enhances personalisation, real-time engagement, and customer targeting but raises privacy and manipulation problems. Researchers, policymakers, and marketers may use the study's results to produce ethical and effective AI-driven marketing. This study's novel approach to AI and neuromarketing focuses on ethical responsibility and technical development.