Live Commerce and AI

With the rapid advancement of technology and the ubiquitous adoption of smart devices, online shopping has experienced a boom. However, conventional online stores miss the opportunity of providing a useful recommendation service that has become a hot-tackling topic in e-commerce platforms for its high click-through rate and conversion rate. The cost of garnering information and making a decision has been reduced. With a myriad of online stores exhibiting products, users are provided with abundant information, complicating the revisit process by either analyzing review information across multiple platforms or contacting sites with little confidence. Instant messaging (IM) enables friends to effortlessly and instantly share product links, reducing the information-gathering effort.