Competitiveness and Productivity in SMEs

Artificial Intelligence (AI) is revolutionizing the operational framework of Micro, Small, and Medium-Sized Enterprises (MSMEs) by improving efficiency, fostering innovation, and promoting sustainability. AI adoption in MSMEs encounters considerable obstacles, such as budgetary limitations, skill deficiencies, and regulatory hurdles. This book examines the opportunities and problems associated with AI application in MSMEs, emphasizing AI-enhanced operational efficiency, customer interaction, financial management, and sustainable business practices. Furthermore, it analyzes governmental regulations, AI support initiatives, collaborative approaches, and AI-as-a-Service (AIaaS) solutions that facilitate the surmounting of adoption obstacles. The discourse encompasses the function of AI in green marketing and the circular economy, highlighting AI's impact on sustainable corporate development. By strategically leveraging AI, MSMEs may augment competitiveness, refine decision-making, and promote long-term sustainability in a dynamic digital economy