Artificial Intelligence and Data Analysis in Communication

Digital transformation is leading to radical changes, especially in the field of communication; artificial intelligence and data analysis have become key components of this transformation. Traditional communication practices are being replaced by big data analytics, algorithms, and AI-powered content production processes. This change is profoundly affecting communication disciplines such as media, journalism, advertising, and marketing. This section comprehensively examines the role of artificial intelligence and data analysis in the field of communication, exploring how these technologies are used in many areas, from news production to digital marketing, social media management, and target audience analysis. It also addresses critical issues such as the ethical problems, privacy violations, and data security risks that these technologies bring with them.