An Analysis of Babbel Apps in Reading

This study aimed to investigate the benefits and drawbacks of the Babbel App based on users' perspectives on the Google Play Store. This study used interpretative qualitative as the research methodology. The data source used is screenshots of users' feedback on the Google Play Store for the Babbel App. The study came up with the finding that Babbel is a good tool for assisting users in learning a new language because it provides language learning classes in 14 different languages. Therefore, the users around the world benefit from the presence of Babbel. However, users also revealed some drawbacks of Babbel App such as (1) the tricky use of Babbel app (2) the limited language choices, especially for the ‘native language' choice. (3) users are required to understand English first before utilizing the app, and (4) it requires a high payment when the users want to jump to the next level.