Multimodal Context-Awareness in AI-Driven Virtual Reality

This chapter examines how context-aware artificial intelligence (AI) enhances virtual reality (VR) by increasing immersion, user engagement, and adaptive interactivity. Drawing on foundational theories of presence and immersion (e.g., Slater, 2009; Csikszentmihalyi, 1990), this investigation examines how AI systems interpret environmental, behavioural, and verbal cues to personalise and enrich immersive experiences. Reviewing recent innovations in generative AI, reinforcement learning, and intelligent agent design, the chapter analyses the capacity of these technologies to support dynamic content generation, adaptive gameplay, and naturalistic interaction. Complementing the literature review, a user-centred survey captures VR user perceptions and priorities regarding intelligent, adaptive systems. The chapter concludes with a discussion of ethical considerations, user modelling challenges, and future research directions, offering a timely contribution to ongoing debates in AI-driven entertainment design.