G-GenAI

Game development is a resource-intensive process requiring expertise in narrative design, level creation, and visual asset production. This paper introduces G-GenAI, an AI-powered framework that enables developers to co-create game components—narratives, levels, and visuals—using natural language prompts. By integrating advanced generative AI models such as GPT-4 for storytelling, Midjourney for visual assets, and procedural content generation (PCG) for level design, G-GenAI streamlines the development pipeline. Built with Unity for integration, the system supports rapid prototyping and scalable design, particularly for indie developers. A prototype game was developed and evaluated, demonstrating a 70% reduction in development time while maintaining creative quality. This work pioneers a comprehensive AI-assisted game design pipeline, redefining human-AI collaboration in the gaming industry.