Assessing the Application of Innovative Digital Policies and Practices in E-Commerce for Enhanced Social Responsibility and Sustainability

Electronic commerce business strategies are promoting business growth and enhancing environmental sustainability with social responsibility. In the process of sustainable business development, electronic commerce is playing a pivotal role. Innovative digital practices include product description, packaging, delivery, and logistics mapping through digital applications. Digital marketing is another approach to enhance environmental sustainability. Client support by robotics and machine learning for product recommendations is vital in improving business sustainability. E-tail methods have been framed in line with a socially and environmentally responsible manner. The application of innovative digital policies and practices in electronic commerce promotes business sustainability. However, the implementation has various challenges, including higher technological costs, huge operational expenditure, and mandatory corporate social responsibility initiatives. Based on these backgrounds, this chapter aims to review the digital practices and policies of the electronic commerce industry.