A study on Greenwashing and Governance

This study discusses the ethical issue of greenwashing in business management and its effect on sustainability in the e-commerce sectors. Greenwashing of environmental responsibility, causes failures in governance systems, ESG data integrity violations, and ethical leadership deficits. Through a case, illustrates how conflicting interests, profit maximization over factual sustainability, create tension in business strategy. The study explains how fragile governance structures, incoherent ESG standards, and symbolic CSR practices expedite superficial compliance and stakeholder influence. Conversely, companies that adopt open ESG disclosures, third-party audits, and sustainability-linked governance reforms exhibit alignment with long-term ethical and sustainable goals. In conclusion, the study highlights the interrelatedness of corporate governance, ethical leadership, and sustainability as the pillars of responsible e-commerce, demanding systemic reform to confirm legitimacy, stakeholder belief, and regulatory resilience.