Dental Tourism Marketing

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Authors: R. Velmurugan, R. Bhuvaneswari, Ravi Thirumalaisamy
Cited by: 1
References: 16

Abstract

Dental tourism is on the increase as people go to other countries in search of affordable quality dental care. Such countries as India, Hungary and Mexico have more developed procedure such as implant and veneers at affordable prices. Online visibility and digital exchanges influence the notion of trust that plays a significant role in patient decision-making. This essay discusses the fact that dental clinics take online review of their business and digital promotion as well as the use of patient testimonials in order to establish credibility. Patients can obtain information through online reviews and digital marketing because of the little available in-person consultation. The confidence is determined by the reviews on such platforms as Google, Yelp, and Trustpilot, and the clinic visibility is impacted by SEO, content marketing, and social media. To succeed, there should be good marketing and ethical conduct.

Fields of Study & Subjects

Global Healthcare and Medical Tourism Social Media in Health Education Pharmaceutical industry and healthcare

Publication details

Journal / source
Next-Generation Treatment Methods and Destinations in Dental Health Tourism
Publisher
IGI Global Scientific Publishing
Pages
97–118
Publication date
2 April 2026
Language
NG
Document type
Book chapter