Regulatory Frameworks and Implementation of Halal Tourism in Thailand

This chapter analyzes the regulatory frameworks governing halal markets in Thailand, focusing on tourism and hospitality services. Although a Buddhist-majority country with a small Muslim population, Thailand has positioned itself as a leading Muslim-friendly destination through structured halal certification and policy support. The study examines the role of the Central Islamic Committee of Thailand (CICOT), the Ministry of Tourism and Sports, and the Tourism Authority of Thailand in developing standards for halal food services, hotels, wellness spas, and medical tourism. It reviews the halal certification process, legal foundations, and sectoral implementation, highlighting strengths in food service regulation and promotional strategies. However, gaps remain in hotel certification, provincial enforcement capacity, and emerging sectors such as spa and healthcare services. The chapter concludes that Thailand's model demonstrates how non-Muslim majority countries can strategically integrate halal standards to capture the growing global Muslim travel market.