Halal Branding, Consumer Trust, and Digital Innovation in the Global Halal Economy

This chapter explores the strategic intersection of halal branding, consumer trust, and digital technology adoption in the global halal market. As Muslim consumers increasingly rely on digital platforms for product discovery and verification, trust-building mechanisms have evolved to include blockchain-based certification, AI-driven personalization, social media engagement, and digital traceability systems. Drawing on recent scholarly literature, the chapter examines how digital tools enhance transparency, certification credibility, and brand reputation while addressing challenges such as authenticity concerns, digital literacy gaps, regulatory fragmentation, and privacy risks. It proposes integrated digital marketing strategies that align technological innovation with Islamic principles, emphasizing authentic religious alignment, community endorsement, and value-driven engagement. The chapter concludes with strategic recommendations for businesses, policymakers, technology providers, and researchers to strengthen halal ecosystems in the digital era.