Augmented Instructors and Students

This chapter examines how artificial intelligence (AI) is revolutionizing business education by augmenting the responsibilities of both teachers and students, while replacing some routine tasks. It starts with a critical analysis of the shortcomings of traditional teaching methods and the evolving skill requirements of the digital economy. The main emphasis is on how roles are changing in the classroom: teachers are becoming mentors and facilitators rather than content providers, and students are growing more independent, tech-savvy, and active knowledge co-creators. This chapter is based on a conceptual analysis and qualitative data gathered from both educators and students within Tunisian business schools. It raises issues regarding academic integrity and dehumanizing instruction while highlighting the ways AI, as a sparring partner, improves personalization, engagement, and active learning. Divergent adoption patterns, ethical conflicts, and a high requirement for institutional support, training, and ethical frameworks are revealed by thematic analysis.