AI and ML in E-Commerce

Artificial intelligence (AI) and machine learning (ML) are being used by e-commerce enterprises more and more in the present digital environment to enhance customer experiences and gain a competitive edge. With a focus on improving business operations and offering consumers and organisations greater value, this chapter seeks to provide readers with a comprehensive knowledge of the fundamental ideas of AI and ML. This chapter describes how artificial intelligence and machine learning are used in e- commerce through thought-provoking lectures, real-world examples, and case studies. The difficulties and ethical issues associated with implementing AI and ML-powered systems and algorithms are also discussed.