Smart Strategies

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Authors: Ziaul Haq Adnan, Mumtaheenah Jashim, Atikur Rahman Khan, Farooq M. Sheikh
Cited by: 1
References: 54

Abstract

Against the backdrop of a dynamic emerging business environment powered by data-driven & digitally connected business processes, AI-empowered emergent technologies have graduated from being mere accessories to the role of strategic thinking machines. This chapter looks at how businesses in various industries can unlock the game-changing capabilities of smart technologies, and use AI to identify expansion & growth niches and come up with unique product solutions while maintaining scalability, and long-term competitive edge. In this chapter, the authors purport to analyze essential decision-making practices, governance structures, and innovation paradigms that would have room to integrate AI-enabled technologies towards diversifying and enriching the core business operations with strategic underpinnings. It delves into the interface of technology and human intervention generally mediated by decision-making tradition, organizational culture, digital literacy, infrastructure preparedness, and ethical practices to identify key enablers and inhibitors of technology uptake.

Fields of Study & Subjects

Big Data and Business Intelligence Digital Innovation in Industries Digital Transformation in Industry

Publication details

Journal / source
DigiTech Agility for Business Competitiveness and Innovation Imperatives
Publisher
IGI Global Scientific Publishing
Pages
277–328
Publication date
22 April 2026
Language
NG
Document type
Book chapter