Corporate Data Privacy Frameworks in the Age of Emerging Technologies

In the contemporary digital economy, personal data holds dual significance as a valuable commercial resource, and simultaneously raises complex legal concerns. With corporations managing vast quantities of individual's data, their role as key custodians has expanded, especially as Artificial Intelligence (AI) systems increasingly influence data-driven operations. The absence of consistent global legal standards governing corporate accountability, particularly where AI technologies blur traditional boundaries of responsibility and the autonomous nature of AI complicates foundational legal principles and challenges the effectiveness of existing legal frameworks in holding corporate entities accountable. In this context, the present chapter contextualises the transformation of personal data into an economic asset with comparative exploration of major data protection laws across jurisdictions. It further delves into the legal and ethical disruptions introduced by AI, analysing challenges in assigning liability and evaluating the strengths and limitations of current accountability mechanisms.