E-Business and Web Accessibility

This chapter emphasizes that the rapid growth of e-business has intensified digital exclusion for people with disabilities, making web accessibility a strategic and ethical necessity. Using WCAG 2.2 as a framework, it analyzes key barriers across disability types and how inclusive UI/UX, assistive technologies, and global regulations (ADA, AODA, EN 301 549) shape accessible e-commerce. The chapter argues that accessibility improves customer experience, SEO, conversion rates, and brand trust, especially within the “purple economy.” It concludes that accessibility must be embedded into digital transformation to ensure inclusive, resilient, and future-ready e-business ecosystems.