Gender and Impression Management

Women in leadership in Bahrain has been strengthened by the efforts of the government and the private sectors equally. However women are still perceived differently. This is illustrated in the posts that women seek at one side and on the positions which women are assigned at on the other side. This may be attributed to various reasons. Some of such reasons are cultural values, social stereotypes and impressions management strategies employed by women in leadership positions. The research presented in this chapter seeks to understand gender differences in terms of the most five discussed impressions management strategies . The five most identified strategies in the literature are self- presentation, ingratiation, exemplification, supplication and intimidation. These strategies can be grouped into two major categories. The first is named self enhancement and the second is other enhancement . This research employs qualitative methodology. Interview is the research method to collect information.