Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer

The fashion industry stands at a transformative crossroads, where artificial intelligence (AI) and sustainable values reshape consumer behavior and retail strategies. Green by Design: AI in Fashion Retail and the Rise of the Conscious Consumer investigates how AI-driven personalization, product recommendations, and algorithmic nudging can foster environmentally responsible choices while navigating the ethical limits of automated influence. This volume presents theoretical and empirical contributions that examine social trust as a critical mediating factor in the relationship between AI technologies and sustainable consumer decisions. Trust—both in technology and in the ethical intent of fashion brands emerges as a determinant of consumer receptivity to AI-guided sustainable behavior. Through interdisciplinary analysis that spans marketing, data ethics, psychology, and digital retail, the book explores how perceived transparency, fairness, and inclusivity in AI systems influence the formation of social trust and, in turn, amplify or constrain sustainable consumption.