AI, Fashion, and Climate Conscious Consumers Promoting Sustainable Consumption Through Intelligent System

This chapter explores the transformative role of Artificial Intelligence (AI) in addressing the environmental and social challenges of the global fashion industry. It outlines the significant ecological footprint of fast fashion, including excessive water use, carbon emissions, and microplastic pollution. By integrating AI with digital tools such as blockchain, digital wardrobes, and smart labels, fashion brands can enhance transparency, traceability, and sustainability. The chapter further discusses how AI-driven personalization, recommendation systems, and sentiment analysis empower climate-conscious consumers to make informed ethical choices. While AI presents opportunities for circular fashion and real-time behavioral insights, it also introduces risks related to privacy, algorithmic bias, and greenwashing. Through an ethical lens, this chapter emphasizes the need for inclusive governance, data transparency, and responsible design in deploying AI for sustainable fashion transformation.