Consumer Behavior and Response to AI-Crafted Narratives

The chapter investigates consumer perception and response to advertising stories based on the use of artificial intelligence (AI). The emotional appeal, trust, and perceived authenticity were examined in this light. AI-generated stories are an increasing trend in the marketing world to an extent that the need to understand its effects on consumer behavior is growing. How people reacted to AI-driven rather than human-made narratives in different product categories is also shown by the chapter based on an empirical, mixed-method study. The results indicate that the demographic attributes, digital literacy, and prior exposure to AI technologies could be crucial to determine the performance of a story. The chapter integrates the insights provided by the psychology of consumers and the theory of narrative in proposing a conceptual framework that must compete with marketers in establishing AI-assisted but human-sensitive solutions to storytelling. The aim is to develop both theoretical and practical research on narrative advertising in the age of AI.