Digital Influencer Strategies and Algorithmic Personas
Abstract
An important paradigm transformation in organisational approaches to employer brand and human resources (HR) engagement has been provoked by the digitisation of human contact. The convergence of algorithm identity and digital affects strategy as a state-of-the-art equipment that changes, fins, fins and people makes data-in-opera, socially, hires people in the world, this article is seriously examined in this article. It analyses the theoretical sub-buildings and planned strategies, and provides educational insight and useful disposition, while drawing on modern empirical and conceptual probes. This conversation is supported by relevant literature and suggests directions for future studies corresponding to progress in technology, morality and strategic human resources. Algorithm identification and impressive digital strategies are HR engagement and revolutionary approaches to corporate branding. This chapter explains how organisations benefit from these new techniques to improve their employer brand, attract top talent and improve employees' involvement in the digital age.
Fields of Study & Subjects
Employer Branding and e-HRM
AI and HR Technologies
Digital Marketing and Social Media
Publication details
- Journal / source
- IGI Global eBooks
- Pages
- 1–30
- Publication date
- 30 January 2026
- Language
- NG
- Document type
- Book chapter