Marketing Influencer Burnout and Mental Health in the Digital Era
Abstract
This chapter aims to address the current research gaps and ethical issues by examining influencer burnout—an emerging mental health crisis in digital labor markets. Burnout, characterized by emotional exhaustion, depersonalization, and a decreased sense of personal achievement, is becoming more common among influencers who face pressure to consistently produce content, stay relevant, and keep their audience engaged, and developing DIMHM for influencers' longevity and maintaining societal balance.
Fields of Study & Subjects
Stress and Burnout Research
Emotional Labor in Professions
Technostress in Professional Settings
Publication details
- Journal / source
- IGI Global eBooks
- Pages
- 175–212
- Publication date
- 30 January 2026
- Language
- NG
- Document type
- Book chapter