From Demographics to Market

This introductory chapter provides a systemic analysis of how demographic aging transforms into economic opportunity through the silver economy, a complex ecosystem generating trillions in value. Using an interdisciplinary approach combining economics, sociology, and management, it maps key actors, sectors, and mechanisms of value creation. The chapter identifies drivers and barriers to growth and proposes an integrated theoretical and methodological framework based on demographic, economic, and organizational indicators. Findings reveal the silver economy as a systemic transformation needing holistic strategies. This foundational analysis sets the basis for the volume, emphasizing a forward-looking interdisciplinary vision to harness the demographic revolution's opportunities.