Gamified Approaches to Advertising and Marketing Communication
Abstract
"This book examines the role of games in the digitalization process, ofen with reference to their individual, social, and sectoral impacts, as well as how they are used in marketing communication and advertising"-- Provided by publisher.
Fields of Study & Subjects
Digital Marketing and Social Media
Educational Games and Gamification
Marketing and Advertising Strategies
Publication details
- Journal / source
- IGI Global eBooks
- Publication date
- 10 March 2026
- Language
- NG
- Document type
- Book