AI and Metaverse-Powered Immersive Hotel Experiences for Smart Tourism Transformation

This chapter discusses how artificial intelligence (AI) and Metaverse technologies are transforming smart tourism, especially virtual hotel tours and personalized room previews. It examines how these innovations change tourist experiences, planning, and engagement with hospitality services before travel. The chapter begins by explaining AI-driven personalization and virtual environments, then covers intelligent service design, data-driven hotel operations, and interactive marketing through virtual platforms. Using examples and analysis, it shows how digital tech enhances bookings, customer satisfaction, and destination appeal. It concludes with managerial insights and research directions on user experience, ethics, and cross-sector collaboration. This content benefits tourism scholars, industry professionals, and digital strategists interested in innovative travel services.