Future Innovations in Hospitality Marketing Technology
Abstract
The digital technologies revolution in the global hospitality industry, where it is particularly concerned with the introduction of the latest technologies applications examines how these technologies are revolutionizing the manner in which hotels operate, market themselves, and undertake sustainability initiatives to ensure individualized guest experiences, real-time decision-making, and operational effectiveness. Among the opportunities presented by digital transformation, and addressed the increased customer interaction, brand loyalty and competitive advantage, the challenges of technological integration and providing a service that is human-centred. It also talks about the future trend in hospitality marketing, which involves AI-powered content, social commerce, and immersive technologies. Lastly, it can take advantage of the effectiveness of technology and the traditional service standards to become successful in a more consumer-oriented hospitality industry
Fields of Study & Subjects
AI in Service Interactions
Digital Innovation in Industries
Digital Marketing and Social Media
Publication details
- Journal / source
- IGI Global eBooks
- Pages
- 57–88
- Publication date
- 11 March 2026
- Language
- NG
- Document type
- Book chapter