Impact of Dynamic Capabilities on the Firm Performance

The primary objective of this study is to examine how dynamic capabilities affect the performance of micro and small enterprises in the textile sector, with a particular focus on the mediating role of digital marketing capabilities. This pilot study gathered responses from top-level and middle-level executives within these enterprises. To assess the normality, validity, and reliability of the questionnaire data, a sample of 58 individuals was analyzed using SPSS software. The results demonstrated high reliability, with coefficients ranging from 0.716 to 0.916, and reasonable normality, validating the questionnaire's effectiveness for pilot research. Although this study used a small sample size of 58 individuals, future research can confirm the model with a larger sample and different populations to enhance the generalizability of the findings. Additionally, incorporating other variables could further deepen our understanding of the concept. The study affirmed the tool's effectiveness in analyzing specific factors influencing the performance of micro and small enterprises.