Application of SWOT And Breakeven Analysis in Strategic Decision-Making

This chapter investigates the extent to which the conjunction of SWOT analysis and quantitative analysis (such as breakeven analysis) enhances the quality of strategic decision-making. In addition to the usual limitations of a qualitative SWOT analysis, the paper embraces financial feasibility tools and promotes a multi-criteria decision-making approach. After a brief initial chapter noting the rationale for combining qualitative and quantitative analyses in the strategic planning process, the chapter continues with the theoretical foundation relating to strategic decision-making models (including SWOT, breakeven analysis, Analytic Hierarchy Process (AHP), Hybrid SWOT-AHP, and Quantitative Strategic Planning Matrix (QSPM). A case-study approach with examples from both the private and public sectors illustrates the practical application of these tools through numerical data tables, breakeven calculations, and decision matrices.