Ethics of Creativity in the Age of AI

The accelerated development of generative artificial intelligence has challenged the principles of creative practice and has laid down them as the established assumptions about the originality, intentions, and cultural significance of humans. This chapter critically discusses the intersection of AI-generated creativity with psychological theories of the agency of humans, social and cultural structures of meaning-making and emerging ethical issues of authorship, ownership and cultural representation. With reference to past and present studies, empirical results and technological advances, the chapter aims to point out the two-sided character of AI as the accelerant of creative possibility and the de-disturbing factor in artistic, economic and cultural ecosystems. It assesses the most notable risks, such as bias, cultural homogenization, deepfakes, labour displacement, and environmental costs, besides acknowledging the opportunities to democratize, make it more accessible and allow human-machine collaboration.