Future of Work in Creative Industries

Digital technologies, platform-based labour and AI are causing a significant transformation in the future of work in creative industries. This chapter looks at how the changes are transforming creative professions, work models and career expectations. In the digital transition, numerous cultural barriers to entry have been eliminated and individuals can tap into international markets without institutional intermediaries. With creative employees becoming more freelance and web based entrepreneurs, artists have to manage an increased pressure to balance between creativity and commercial and technological concerns. Lastly, it also gives future research and policy implications such as the need to provide structural systems that safeguard mental health, equitable pay and inclusiveness to opportunities. This chapter contends that creators, platforms, educators and policymakers must work together in order to achieve a healthy and equitable creative economy and sustainable creative futures.