AI-Driven Personalization in Cloud-Powered Fashion

Advances in computational intelligence and robotics book series 2026 Book chapter

View at publisher
Authors: Priti Gupta, N.D. Arora, Akanksha Kathuria, Neeraj Chopra
DOI: 10.4018/979-8-3373-7442-0.ch026
Cited by: 0
References: 16

Abstract

Artificial intelligence (AI)-driven personalization has emerged as a transformative force in fashion e-commerce, redefining how consumers engage with online retail ecosystems and elevating customer experience (CX) through tailored interactions. Coupled with the scalability and flexibility of cloud-based infrastructure, modern fashion platforms can analyze extensive customer data in real time, optimize content delivery, and provide individualized shopping experiences that significantly enhance satisfaction, loyalty, and conversion metrics.

Fields of Study & Subjects

Digital Innovation in Industries AI in Service Interactions Recommender Systems and Techniques

Publication details

Journal / source
Advances in computational intelligence and robotics book series
Pages
395–414
Publication date
13 February 2026
Language
EN
Document type
Book chapter