Experiential Metaverse Marketing

The metaverse's rise as a digitally immersive environment has created new marketing and customer interaction opportunities, where AI-powered customisation and emotional intelligence are essential. The emotional metaverse and enterprise AI systems are examined in this chapter, emphasizing how companies may use sentiment analysis, affective computing, and AI-powered avatars to provide emotionally compelling customer experiences. It looks at how AI hallucinations erroneous interpretations or outputs produced by AI systems that can affect consumer targeting, interaction tactics, and marketing choices, possibly eroding credibility and confidence. The chapter offers a strategy for handling these concerns by incorporating ethical AI governance, human-in-the-loop validation, and real-time emotional analytics into business metaverse systems. This study also adds body of literature along with the practical implications for practitioners.