From Interaction to Emotion

The given paper discusses how the customer and human experience is transforming in the digital world, where the video becomes less focused on the interaction as an engagement factor and more on its emotional presence in an AI-driven world and the further stage of the metaverse. Even though digital technologies and social media have revolutionized the sphere of communication, learning, and social connection, their overuse and excessive and compulsive nature have resulted in the fact that there is the emergence of the crisis of presence in the form of a loss of authenticity, emotional contentment and live interaction between people. Digital overexposure can be dangerous not only to the mental health and cognition of young and older generations but also even to the emotional stability.