Algorithmic Hospitality

Algorithmic hospitality represents a transformative shift in the hospitality industry, where artificial intelligence (AI)–driven algorithms are increasingly embedded across the guest journey to deliver personalized, efficient, and predictive service experiences. From pre-arrival search and booking to on-site service encounters and post-stay engagement, AI-enabled systems analyze large volumes of guest data to anticipate preferences, automate decision-making, and tailor interactions in real time. Technologies such as machine learning, recommender systems, chatbots, facial recognition, and dynamic pricing engines are redefining how hotels and tourism organizations understand and respond to guest needs. The algorithmic personalization enhances convenience, operational efficiency, and customer satisfaction; it also raises critical concerns related to data privacy, transparency, bias, and the diminishing role of human agency in service encounters. This chapter explores the conceptual foundations of algorithmic hospitality and AI-driven personalization.