The Future of Corporate Events

With the growing popularity of virtual and hybrid corporate events, artificial intelligence (AI) is becoming a critical component for improving event engagement and administration. AI technologies increase attendee engagement, simplify event management, and deliver real-time data insights, leading to more dynamic and personalised events. This chapter investigates how artificial intelligence has influenced the design and execution of virtual and hybrid events by automating activities, enhancing engagement, and personalising the attendance experience. It also looks into the economic and environmental benefits of using AI into event planning, notably in terms of reducing resource use and increasing output. This chapter adopts a conceptual approach to assess existing artificial intelligence applications in the event industry and to investigate the incorporation of Al technologies into virtual and hybrid event platforms. This study examines the impact of artificial intelligence on operational efficiency, event interactivity, and engagement through case studies and theoretical frameworks.