Predictive Analytics for Overtourism Management and Destination Resilience
Abstract
In the contemporary landscape of smart cities, large-scale events, retail complexes, transportation hubs, and entertainment venues, understanding and predicting visitor flow is critical for optimizing operational efficiency, enhancing safety, improving customer experiences, and supporting strategic decision-making. Data-driven visitor flow forecasting models leverage a combination of historical data, real-time observations, and advanced analytical techniques to predict patterns of human movement, congestion points, and occupancy levels. These models integrate data from multiple sources, including ticketing systems, IoT sensors, Wi-Fi and Bluetooth tracking, GPS-enabled devices, social media activity, and environmental factors, providing comprehensive insights into visitor behavior at both macro and micro levels.Historical data analysis forms the foundation of visitor flow forecasting. By examining past attendance patterns, seasonal variations, weekday versus weekend trends, and special events, predictive models identify recurring trends and baseline behaviors.
Fields of Study & Subjects
Traffic Prediction and Management Techniques
Diverse Aspects of Tourism Research
Forecasting Techniques and Applications
Publication details
- Journal / source
- Advances in computational intelligence and robotics book series
- Pages
- 315–344
- Publication date
- 15 January 2026
- Document type
- Book chapter