Total Quality Management (TQM) Practices in Achieving Hospitality Excellence in the UAE

The hospitality industry in the United Arab Emirates (UAE) has witnessed unprecedented growth, driven by a global influx of tourists and a strong emphasis on service quality. This study explores the application of Total Quality Management (TQM) practices within the UAE's hospitality sector and evaluates their role in achieving service excellence. Using a mixed-methods approach, data were collected through surveys and interviews from 125 hospitality professionals across major UAE cities. The findings reveal a strong positive relationship between TQM components—leadership commitment, employee involvement, and customer focus—and perceived service quality dimensions such as responsiveness, assurance, and empathy.