Integrating Digital Technology in Bancassurance and Takaful

The consistent wave of new digital technologies has significantly changed the way life insurance has to be sold or marketed. The concept of harnessing the Internet to comprehend behaviors of potential consumers of life insurance and in accordance to such behavioral model dynamics propose appropriate insurance products will be the focus of this chapter. Most importantly, technology provides a means for understanding consumers' demands creating and transforming services and providing them in the desired time frame as well as solving the problems of both regular and Islamic clientele while focusing on the moral-religious aspects of Takaful. The importance of stratagem that new ideas cannot be simply attributed to life insurance competitors in an oversaturated environment where most of the competitors provide the same makes the chapter relevant.