Perceived Impact of Data Analytics Courses on the Employability of Management Graduates

Growing demand for data analytics skills has led management institutes to incorporate data analytics courses into their academic programmes. This study explores the perceived impact of data analytics education on the employability of management graduates. Employing a recursive model approach, the research investigates how exposure to data analytics influences students' career prospects. The primary data was collected from management students at selected institutes across India, with a focus on how skills in data analytics are linked to employability outcomes. The findings highlight the research gaps and key perceived factors that enhance job readiness, enabling management graduates to meet the evolving requirements of industries. The findings underscore the significance of data analytics skills in increasing employability and provide insights for academic institutions to refine their course offerings in alignment with industry needs.