Leveraging Artificial Intelligence to Drive Sustainable Rural Marketing in India

Artificial Intelligence (AI) is being utilized to solve structural problem and consumer diversity in rural marketing in India. By using AI together with machine learning and predictive algorithms, market penetration andcliente engagement are greatly increased, as well as delivery efficiency. With the exception of rural areas, infrastructure needs to be in place, and technology has to be perceived as positive. Quantitative analysis of the impact of AI on supply chain efficiency, consumer engagement, and productivity of the Indian tech providers, rural marketers and consumers is carried out using SPSS, and these data were used for this research. Perceived usability and top infrastructure readiness are the factors that affect the effectiveness of AI. This implies that policy for upgrading infrastructure, training programs and tech funding to encourage rural growth and economic results. With this, AI can be used to run valuable agricultural supply chains, personalized offering, digital payments, increase incomes, employment opportunities, and long term social welfare benefits.