Fintech Adoption Among Digital Natives

International Journal of Financial Technology and Innovation 2026 Open access

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Authors: Uday Acharya, Nimesh P. Bhojak
DOI: 10.4018/ijfti.397324
Cited by: 0

Abstract

This study investigates fintech adoption among Generation Y and Z in Gujarat, India, using a mixed-methods design with surveys (n=310) and interviews (n=45). Structural equation modeling shows digital literacy (β=0.312, p

Fields of Study & Subjects

FinTech Crowdfunding Digital Finance Technology Adoption and User Behaviour Financial Literacy and Behavior

Publication details

Journal / source
International Journal of Financial Technology and Innovation
Volume
1
Issue
1
Pages
1–23
Publication date
12 January 2026
Language
NG