Visualizing Regional Cultural IP in Packaging Design
Abstract
This study reconceptualizes regional cultural IP packaging as a smartphone-mediated, multimodal HCI interface for cultural meaning-making and value co-creation. Using mobile eye-tracking (N=120), an 18-month longitudinal study (n=850), and multi-city field evaluations, the author identifies a three-stage mechanism: narrative-driven visual design reduces cognitive load, emotional resonance increases willingness to pay (β=0.18, p
Fields of Study & Subjects
Innovative Human-Technology Interaction
Consumer Packaging Perceptions and Trends
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- International Journal of Mobile Human Computer Interaction
- Publisher
- IGI Global Scientific Publishing
- Volume
- 17
- Issue
- 1
- Pages
- 1–16
- Publication date
- 8 April 2026
- Language
- NG