Empowering the Visual Design of Intangible Cultural Heritage Brands With Digital Media Art

As mobile and social media technologies become central to cultural production and dissemination, intangible cultural heritage (ICH) brand logos are increasingly designed, evaluated, and shared within mobile interaction contexts. This study proposes a mobile-oriented multimodal framework for ICH logo generation, integrating visual, textual, and user behavioral data to support human–computer collaborative design. Users interact with multiple logo alternatives through mobile interfaces, while real-time feedback on recognition, aesthetics, and interaction behaviors is collected for iterative optimization. Results from a mobile-based user study show that the proposed approach improves recognition consistency, aesthetic acceptance, and engagement compared to conventional methods. The findings demonstrate the value of multimodal interaction for culturally sensitive brand visualization and contribute empirical insights to mobile human–computer interaction research.