Ethical Decision-Making in Syrian Wholesale Companies

Researchers have explored various factors that shape the ethical decision-making process. ‎Among these, personal values (PVs) and cultural values (CVs) emerge as essential determinants, serving as ‎critical guidelines for ethical behavior. The aim of this study was to explore how PVs ‎and CVs influence managers' decision-making, with a focus on the mediating role ‎of ethical intention. In order to collect data from business managers in Syria, this study used ‎a self-administrated questionnaire approach. This research employed a convenience ‎sampling method to gather data, followed by an analysis using SmartPLS 4. The results ‎showed that both CVs and PVs have a positive impact on ethical decision-‎making. Key PVs, such as integrity, honesty, and fairness, significantly shape ‎how business managers make decisions that affect both their companies and stakeholders. In ‎Syria, business ethics are deeply influenced by cultural and religious norms, which guide ‎managers in navigating ethical dilemmas and decision-making processes.‎