Digital Transformation in Film and TV

In the context of Internet Plus, the film and television industry is facing an urgent need for digital transformation, and it is urgent to respond to market competition and personalized user needs through information technology. This study adopted a multi case study method, taking Yaoxing Film and Television, Warner Bros., and The Wandering Earth film as research objects, to systematically explore the application path and effectiveness of big data and artificial intelligence in content recommendation, marketing optimization, and intelligent creation. Research has shown that information technology has significant value in improving efficiency and market response speed. For managers, the key lies in building a data-driven decision-making mechanism that covers the entire chain, achieving a closed loop of data collection, analysis, and application, and providing replicable technological paths and management paradigms for the digital transformation of film and television companies, especially small and medium-sized institutions.